Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders. Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach ...

As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or ...

The advertising industry has always evolved rapidly; however, few could have predicted the scale of Generative AI adoption over the past 18 months. In a remarkably short time, AI has moved from the ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...

Retail media networks are booming—but they’re also hitting real constraints around scale, signal loss, and measurement. We explore why first-party data alone is no longer enough, how privacy-safe ...

Most marketing organizations still treat their audiences as belonging to different categories. There is the house file of existing customers or supporters. There are acquisition audiences sourced ...

On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator ...

AI is no longer a performance enhancement — it’s the architecture. In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic ...

Conversion rate optimization is a key aspect of any success-oriented business strategy. However, to reach conversion rates that exceed industry averages (for reference, the median CR in 2024 stood at ...

Just take a look at podcasts. They boomed during the Covid lockdown and haven’t let up. According to a recent report, 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 ...

CMOs, how often have you been asked by your boss or peers to help grow the company? It’s a common question – and one that rarely comes with an easy answer. You craft a balanced plan – investing in ...

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances. Mascots lived out their wildest advertising dreams during Super Bowl ...