From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with ...

AI is evolving in terms of data-driven marketing and enabling marketers to enhance and optimise their strategies more than ...

This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 ...

Leaders from Co-op, No7, Unilever, and EY dived into the challenges and opportunities facing marketers in 2026 at Econsultancy’s Capability Leaders Forum.

All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job. We offer similar services to clients, we have common ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

Influencer marketing has been steadily developing into a channel that brands look to for meaningful results, with major organisations from Unilever to Premier Foods committing significant spend to ...

Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar ...

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space ...