Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, has unveiled plans to integrate AI ...

Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our ...

Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

From the vibrant shores of Miami to the cutting edge of planning excellence, The Drum’s 2025 research calendar promises fresh ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

In a statement sent to The Drum by former Federal Trade Commissioner Rebecca Slaughter, she voices concern that nobody will ...

Perfect Storm’s Matt Rennie used to be a teacher, where he dodged chairs and was sworn at daily. For him, this experience ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

Morrama founder and creative director Jo Barnard accepts that the designer-client relationship has changed but that this ...

What marketing campaigns are marketers jealous of? What do they really look for when picking an ad agency? And can a decade ...

US foreign policy is expected to signal an estimated €800bn increase in defense spending across Europe, which could be seen ...

Mother is the agency behind the work, which features a soundtrack by noughties R&B star Amerie.