One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a professor at Swarthmore College, gathered together groups of young men for what he told them ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...