Emboldened by EE’s pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it’s toying ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

Created by VCCP with media buying supplied by ZenithOptimedia, the ad continues O2’s focus on encouraging customers to be more adventurous, curious and fun, or simply put more dog. Demonstrating how ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...