Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

For SS26, H&M Studio embraces its eccentric side – in both attitude and expression. Stepping deliberately off-centre, the collection explores asymmetry, unexpected proportions, cuts and interplay of ...

H&M is proud to announce the revival of the prestigious H&M Design Award. The award celebrates the world’s most exciting design talent, providing significant financial and mentoring support to ...

H&M Studio Essentials – the range of sharp, stylish basics shaped by Studio’s distinctive DNA – returns for SS26. This season, classic wardrobe staples are reimagined through an unconventional lens: ...

On 20 November, H&M and Perfect Moment celebrated their new après-ski collaboration with an unforgettable ...

The men’s lookbook highlights the season’s smart, casual, and street fashion through careful curation, offering guidance and inspiration on how to channel individual expression by using the latest ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...

H&M’s S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities and identities. A diverse collective of inspiring female icons appears in the new campaign, ...

The H&M A/W 2024 collection is here. Celebrations began in London on 12 September with an event attended by Naomi Campbell, Ncuti Gatwa, Iris Law, Rafferty Law, Shay Mitchell, Amelia Grey and H&M city ...