Nike’s newly filed patent outlines a digital authentication system that embeds invisible fingerprints into sneakers and ...

Once impossible to find, Air Jordans are now sitting on shelves and hitting outlets. Why? Why is no one buying Jordans ...

From banned sneakers to a billion-dollar empire, these Air Jordan facts show why the Jumpman brand changed basketball and ...

Zion Williamson’s Jordan Zion 4 is now the final chapter of his signature line with Jordan Brand, ending a seven-year run.

Jalen Brunson has the résumé for a Nike signature sneaker, but the New York Knicks star would rather honor Kobe Bryant by ...

Fresh off her Golden Globe win, Teyana Taylor reveals the Air Jordan 3 “Concrete Rose,” and the internet is already losing ...

At 20 grams less, the ASICS NIMBUS 28 running shoes deliver enhanced comfort while retaining its signature plush cushioning.

While the release calendar stays busy with retro heat, the Jumpman keeps sliding modern silhouettes like the “Infrared” Air ...

BIRTHDAY KICKS: Caitlin Clark appropriately celebrates turning 24 in a new Chaos-like Nike Kobe 6 PE 🐍👀 @CaitlinClark22 📷 ...

NASCAR’s Tyler Reddick, a key driver for Michael Jordan’s 23XI Racing, just showed off a top-secret snakeskin Air Jordan 4 PE ...

LeBron argues that today’s NBA grind is tougher than ever, and he wants fans to stop judging modern players by old-era standards.