It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...

Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...

Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.

As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months ...

What do a cardboard box, a flooded country road, and an unpleasant smear on the bottom of your shoe have in common? They’re ...

With a colourful career as a poet-turned-artist, Glen Baxter’s offbeat work has continued to enamour and amuse. Here, we find out just how he does it. A preliminary glance at Glen Baxter’s artworks, ...

16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...

In another inventive branding project, the Brazilian studio has blown up balloon-like visuals for a festival celebrating inflatable art in São Paulo. The São Paulo-based arts festival Sopro was ...

Drawing from daydreams, literature, and practical effects, the photographer’s work invites us into a collective fantasy – one that might just be more real than it seems. Art feeling otherworldly is ...