Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

Video is like the multi-bit screwdriver in a tool kit: Its base structure is always the same, but you can change its function by adding various bits, such as a Philips or flathead. Video is so ...

Account-based marketing has taken the sales and marketing industries by storm. Modern B2B sales and marketing teams are turning to ABM to provide a more personalized buying experience for specific ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

I'll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones - TV ...

Account-based marketing (ABM) has moved firmly into the mainstream. When asked how important it is for their marketing strategy to nurture individual accounts and customer relationships, 46.7% of B2B ...

The campaign outperformed the incumbent media partner across every KPI benchmark as AI Digital delivered a 3x higher ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

Upskill your teams and enhance your learning with our ABM training. Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Aby Varma and Matt Cyr launch Marketing AI Pulse Monthly Brief, outlining 10 AI-driven marketing shifts leaders should plan ...