Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...

Hidden treasures of Japanese drugstores, these beauty brands combine scientific innovation with refined aesthetics. True ...

Some Meghan Markle critics weren't happy to see her hanging out with Gwyneth Paltrow, and they think the Goop founder ...

Kylie Jenner has become well-known for her makeup looks over the years, even rolling out her very own cosmetic line, Kylie Cosmetics, as a result of her iconic look. But in a seri ...

A new pair of Fortnite Kicks released in the 34.20 update is grossing out the community, but not everyone hates them.

The release date of another Fortnite x Adidas collaboration is around the corner, so let's check the price of the upcoming cosmetics as well.

Brazilian cosmetic group Natura announced on Thursday a leadership shake-up as well as a restructuring proposal that would ...

On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory and fair shades. But ...

MENOMONEE FALLS, Wis. - Menomonee Falls police are looking for three people wanted for a retail theft at a Walgreens store.

New innovations in science and engineering are redefining the beauty industry today as the demand and expectations grow for ...

In her recent Instagram carousel, the “APT.” singer poses rocking the “no mascara” trend with rosy cheeks and a winged eyeliner. Wearing an olive green jacket, her signature platinum blonde hair in a ...