Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool to build successful campaigns.

According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Independent industry report recognizes Digital.Marketing for cybersecurity specialization, compliance-aware strategy, and revenue-focused ...

Betsson AB (publ) ( BTSNY) Q4 2025 Earnings Call February 5, 2026 3:00 AM EST Welcome to Betsson Q4 Report 2025. [Operator Instructions] Now I will hand the conference over to CEO, Pontus Lindwall; ...

Discover what it takes to win in plant‑based cheese as rising expectations reshape taste, functionality and innovation. Mö ...

This article examines the evolution of B2B events, specifically trade fairs, into experiential hubs, using CIFF as a case study.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.