User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...

The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool to build successful campaigns.

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Foreign Trade Collaboration Enters the Real-Time Phase Communication efficiency has long been a critical variable in cross-border transactions. Time zone differences, language barriers, and ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

A long-running and popular B2B software marketplace announced the launch of a new dedicated vertical, “EU Alternatives,” ...

More than 75% of cross-border B2B orders are now completed on mobile devices. Ecer.com accelerates the shift with ...

Franky Joy, Team Lead at Lane Automotive, has spent nearly a decade building mobile-first B2B platforms for high-pressure ...