User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...

The B2B e-commerce landscape is undergoing remarkable growth, driven by rapid digital transformation, AI-powered tools, and ...

The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool to build successful campaigns.

Foreign Trade Collaboration Enters the Real-Time Phase Communication efficiency has long been a critical variable in cross-border transactions. Time zone differences, language barriers, and ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

Franky Joy, Team Lead at Lane Automotive, has spent nearly a decade building mobile-first B2B platforms for high-pressure ...

More than 75% of cross-border B2B orders are now completed on mobile devices. Ecer.com accelerates the shift with ...