In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii enthusiasts.

The Squishmallow craze is like that but bigger, better and so much softer. Made by Kelly Toys, Squishmallows are super soft, squishy stuffies that range in size between a petite 3.5 inches and ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday. Sanrio Mascot Gets His Biggest Build-a-Bear ...

Four new Sonic the Hedgehog Squishmallow variants are now available on Amazon for $24.99 each. Fans can now snag new variants of Knuckles, Shadow, Tails, and Amy. The stages featured in Shadow's ...

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...