Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Most organizations approach culture change through training and communication, assuming that if you educate people and build their skills, you can expect action. But people’s behavior rarely changes ...

Researchers in the Industrial Organization (IO) program study consumer and firm behavior, competition, innovation, and government regulation. This report begins with a brief summary of general ...

Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

MTD supports that direction, but the benefits only appear when clients adopt better habits and firms run a consistent process to support them. It’s risky to assume quarterly reporting fixes workflow ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a way that protects nature remains one of the sector’s biggest challenges. A ...

You’re not going to want to sit down for this. A new study suggests that a single habit is better for the brain than previously thought — and can treat symptoms of depression as effectively as ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Ford Motor Company recently informed 25,000 U.S. salaried employees that a significant change was coming to their work routines. Leaked emails about removal of Black WW2 soldier memorials spark ...

On May 10, 2024, a John Deere dealer sent out a strange press release. “Please be advised that there is significant solar flare and space weather activity,” it read. The company, a maker of tractors ...

Large language models often lie and cheat. We can’t stop that—but we can make them own up. OpenAI is testing another new way to expose the complicated processes at work inside large language models.