By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.
Next Century Spirits (NCS), a North Carolina-based distilled spirits company, has acquired Blue Chair Bay Rum, a move aimed at enhancing its footprint in the premium rum segment. This acquisition ...
Blue Chair Bay Rum by Kenny Chesney. Credit: Next Century Spirits. US group Next Century Spirits (NCS) has scooped up rum producer Blue Chair Bay Rum. The move, NCS said was “key” as it looks to grow ...
US group Next Century Spirits (NCS) has scooped up rum producer Blue Chair Bay Rum. The move, NCS said was "key" as it looks to grow "its presence into the premium rum category". Launched in 2013 ...
Kenny Chesney has sold his Blue Chair Bay Rum brand to North Carolina-based Next Century Spirits. Never fear, Chesney fans and rum connoisseurs: Kenny’s now “one of NCS’s largest percentage owners” ...