This new path comes after several attempts by JCPenney to reinvent itself over the past decades. While once seen as a top ...

How your brand represents itself to consumers is becoming more important for conversion rates and brand loyalty. According to ...

We’ve made ourselves, and/or our solutions, the main character in the narrative of our client’s financial planning, rather ...

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand ...

We asked content marketing experts how they create engaging thought leadership pieces. Here’s what they learned about ...

Reality television has long captivated audiences, not just with its drama and larger-than-life personalities, but with its ...

After finding his creative side at Atlanta’s Tri-Cities High School, the entrepreneur now leverages his career and brand partnerships to help fund the school’s arts program.

The first new releases from the brand are slated to hit stores in the ... was among the first ever reversible watches, and vintage examples on the internet look every bit as alluring as Jaeger ...

The parent company of fashion retailer Forever 21 has merged with JCPenney to form a brand new company called ... That’s one example of the many benefits we’ll see in this combination ...

Denza, which is set to make its official Malaysian debut very soon, may be a new name for many here, but the brand itself isn’t a fresh face, having been around for close to 15 years.

Their first hire, a young developer, is still around and now their head of technology. The brand was almost over just a little more than a year after launching, but is now thriving. Picture ...