With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Reliance’s Campa Cola and My11Circle have already signed ... For example, we are introducing scannable action replays. The advertiser’s logo (not a QR code) on the Action Replay is scanable.

In a major challenge to billionaire Mukesh Ambani’s plan to revive the homegrown Campa Cola beverages brand, FMCG giant PepsiCo has announced its target of doubling its earning in India in the ...

which reportedly serves as an advantage to the firm's flagship product Campa Cola. “While they are giving at an affordable price, they are not compromising with the quality, which is at par with ...

Established giants such as Coca-Cola and Pepsi are now encountering new competition, as Reliance-backed Campa Cola makes a notable return and niche brands such as Lahori Zeera gain market share ...

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has officially launched its soft drink brand, Campa Cola, in the UAE at Gulfood 2025, the world’s largest food and ...

Chief Minister of Assam Himanta Biswa Sarma on Saturday inaugurated Reliance Consumer Products Ltd (RCPL), a leading FMCG and beverage company's new Campa and Beverages bottling plant in Guwahati.

Reliance Consumer Products has opened a new Campa and beverages bottling plant in Guwahati with local partner Jericho, the company said in a release. The plant is spread over 6 lakh square feet ...

The competitive landscape is heating up with Campa Cola’s re-entry, but Varun Beverages' management believes its focus on premium segments shields it from price wars Varun Beverages Ltd’s (VBL ...