It seems that Coca-Cola has accepted the challenge posed by Reliance's Campa. The U.S. soft drink company is planning to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20. According ...
Campa Cola was revived once again in 2022 when Reliance Retail announced the acquisition of the brand. With the return of Campa Cola and the price war it initiated, the Indian soft drinks sector ...
Amid the chilling atmosphere, beverage companies like Coca-Cola and Pepsi devised strategies to heat up the market showdown after Reliance Industries reduced the price of Campa and offered ...