A soft and cuddly elephant gently flaps its ears for a fun game of peekaboo when you squeeze the tummy. The elephant is a perfect cuddly and interactive companion for your sweet little one. The ...

A new glowing purple Banshee shoulder plush has taken up roost in Pandora – The World of Avatar at Disney's Animal Kingdom.

Demon Slayer fans have multiple plush toy versions of their favorite characters to discover and turn into their huggable ...

Two cuddly toys sold at Home Bargains are being urgently recalled over safety fears. The rabbit and chick toys, being sold in ...

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys. Mattel was still allowed to produce DC-themed toys ...

Promise. There are toys with remotes that your partner can control from afar, toys with app connectivity so your partner can surprise you with sensations no matter where they are, toys for all ...

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A little more than a year later, Pokemon's heartbreaking plush range is about to double in size. The first wave of Sweet Support plushes were reserved for Pokemon and their pre-evolved baby versions.

In this Q&A, the company shares insights into its creative process, product lines, and future plans. I decided to turn my passion and plush toy industry expertise into a business; previous colleagues ...