That could have threatened Coca-Cola's use of the animal as a cute mascot. "The further the character gets away from being a real character in the world, the less a company needs to worry about ...
like their "I'd Like to Buy the World a Coke" jingle and their polar bear mascots. Perhaps most impressive of all, Coke changed Christmas. When Coca-Cola first ran print ads of Santa Claus in the ...
“The glass bottles featured drawings of the mascot, Ronni the Raccoon ... “When you’re working with two of the world’s most recognisable pieces of brand design – the Coca-Cola script and the Olympic ...
Since the soda first debuted in 1886, Coca-Cola has become one of the most iconic brands in the world. Its namesake soda is the top soft drink in the U.S. and globally to this day, and the company ...