That could have threatened Coca-Cola's use of the animal as a cute mascot. "The further the character gets away from being a real character in the world, the less a company needs to worry about ...

This started a global boom. Coca-Cola sponsored the 1928 Summer Olympics in Amsterdam, where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything ...

“The glass bottles featured drawings of the mascot, Ronni the Raccoon ... “When you’re working with two of the world’s most recognisable pieces of brand design – the Coca-Cola script and the Olympic ...