Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Dutch Bros is becoming ever more popular, so you might have heard the straw color you get with drinks means something. Here's ...

From mastering the big chop to maintaining bold color, the beauty founder shares how to approach a new-year hair reset with ...

Conventional wisdom has it that Wolfgang Amadeus Mozart’s “Così fan tutte” has been a bankable opera house favorite for more ...

The team embedded results from previous color science experiments in CIERGB color spaces, showing that equal-hue surfaces do ...

There is no longer any need for elaborate theory to understand how the so-called “international order” actually works. One only needs to pl ...

Your brain is literally wired to manifest whatever you focus on—even the things you desperately want to avoid—through a ...

After 'Neuromancer,' the cyberpunk bookshelf is stacked with classics and cult gems that could thrive in Apple's hands.

Retail environments demonstrate real performance. When stores introduce LED neon signage, 80% report increases in both foot traffic and sales. Retailers see average sales lifts around 28% in areas ...

Trout can see colors in shades of blue, green and reds. Their perception of shades of green and yellow is very different than ...

When a mob gathered around a shopkeeper in Kotdwar, Uttarakhand, one local resident spoke up. What made him do it, and what ...