Explore how the Baby Boomer Age Wave Theory predicts economic shifts due to changes in baby boomer spending habits after age 50. Learn about its societal effects.

Consumers are favoring brands that leverage AI agents to deliver transparency, confidence, and highly personalized assistance.

The framing is the latest spin that executives are adopting to justify lackluster shopping, said Sucharita Kodali, a retail analyst at Forrester. “Choiceful is coded language for: Sales or units are ...

SINGAPORE and NEW YORK, Jan. 12, 2026 (SEND2PRESS NEWSWIRE) — New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and research-oriented ...

A new trend has emerged, and Target is doing its best to get ahead of it. Target has traditionally focused on trendy inventory and partner brands rather than affordability. Consumers are cutting back ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

There's a puzzling split between how consumers overall feel about the economy and how they're acting, how much they are spending overall. Normally spending and feelings go together. Not right now.

Something is puzzling our Planet Money podcast team - two economic indicators behaving unusually. The first is consumer sentiment - our collective feeling about the economy. The other is consumer ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

The Consumer Products – Staples is operating in a difficult demand environment, as companies navigate a macro landscape where household budgets remain stretched and purchasing decisions are ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...