Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Home Depot makes a tough call as it struggles to rapidly increase its sales.

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...

Circana, LLC today announced that it is continuing to advance its Liquid AI(TM) technology, its next-generation platform, designed to transform how organizations analyze and make decisions. Building ...