Data by the Wall Street rating agency S&P Global showed that there were 785 bankruptcies in 2025 — the third consecutive year ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

The framing is the latest spin that executives are adopting to justify lackluster shopping, said Sucharita Kodali, a retail analyst at Forrester. “Choiceful is coded language for: Sales or units are ...

For Mars Wrigley, Halloween doesn’t end on Oct. 31 — it just restocks. “It’s our Super Bowl of seasons,” says Tim LeBel, the company’s president of sales and self-proclaimed Chief Halloween Officer.

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural Economics as an associate professor. Her work examines how policy, marketing ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

1 Faculty of Management Studies, University of Delhi, New Delhi, India 2 School of Management and Entrepreneurship, Indian Institute of Technology Jodhpur, Jodhpur, Rajasthan, India The application of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...