With U.S. ad spending expected to fall 6.2% this year, more brands are taking aim at their competitors, like Domino's with their new oven-baked sandwiches versus Subway. Courtesy of Domino's.

New Domino's lunch menu: Cheeky Little Pizza - Pepperoni ... bacon and chilli chutney sandwich with an all butter flapjack and a Coca Cola, with the sandwich alone containing 580 calories.