Bud Light’s Dylan Mulvaney fiasco cost Anheuser-Busch more than $1B in sales last year
Bud Light-parent Anheuser-Busch InBev may have lost more than $1 billion in sales because of its ill-fated advertisement ...
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Bud Light bosses reveal the staggering cost of boycott after disastrous ad campaign with Dylan Mulvaney
The world's largest brewer said sales dropped 15.3 percent after Dylan Mulvaney, a transgender influencer, posted an advert for Bud Light on Instagram last April. Early indications were that sales ...
Wall Street Journal1y
Dylan Mulvaney Speaks Out Following Bud Light Ad Controversy
Transgender activist Dylan Mulvaney spoke out for the first time since her Bud Light promotion sparked controversy. Photo: Jacquelyn Martin/AP; Caroline Brehman/Shutterstock ...
New York Post5d
How the decline of Budweiser was decades in the making
On April 1, 2023, controversial transgender activist Dylan Mulvaney took to Instagram to advertise Bud Light beer, as the brewer promoted its tie-in for the National Collegiate Athletics ...
Forbes1y
What Bud Light’s Controversy Says About Conviction Over Caution
In a recent Instagram post, Mulvaney disclosed that the ... Bord/Getty Images for Cannes Lions) While Bud Light’s come back remains to be seen, I can’t help but wonder what the real wake ...