Glimpact Study Quantifies Environmental Impact of Retail TikTok Ads - H&M’s Holiday Campaign Equivalent to Driving One Car Halfway Around the World
The PEF (Product Environmental Footprint) method is a standardized, science-based approach developed by the European ...
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EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds
Using the PEF method, Glimpact's study found insights on the driving forces behind the environmental footprint of brands' ad ...