A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

One of the biggest selling points of the e.l.f. Soft Glam Satin Foundation is its skin-like, radiant finish. Unlike cakey or ...

e.l.f. Beauty, Inc. (NYSE:ELF) is an American cosmetics company with a presence in the UK and Canada along with its home country. As has been the case with several other cosmetics firms ...

A common mistake is choosing a lip liner that is too dark or using it to define a very sharp edge, which can result in an ...

So, what is the shiny aspect that comes after foundation? I am personally not a fan of highlighter, but I love blush that has a little shimmer to it. My new favorite shimmery liquid blush has been the ...