I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a natural, fresh-faced look using only ELF and one must-have product from ...

We're back and once again answering your questions about the K-State Wildcats.

Master "Hogwarts Legacy" with essential tips, secret locations, spell upgrades, and exploration guides to conquer combat and ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the red carpet.

Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

Makeup pros break down the steps to achieve the blurred lip trend and best products to do it with.

Bring on the pigment.