I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

E.l.f. Beauty said its acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the company's net ...

OAKLAND, Calif. (AP) — OAKLAND, Calif. (AP) — E.l.f. Beauty Inc. (ELF) on Wednesday reported fiscal third-quarter earnings of ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the ...

Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

OAKLAND, Calif. - e.l.f. Beauty (NYSE:ELF) announced Thursday the launch of Glow Up!, a makeup game and immersive beauty experience on Roblox (NYSE:RBLX) designed for players 13 and older. The beauty ...

WSJ. Magazine’s annual Innovators issue recognizes groundbreaking talents from a range of disciplines. Hailey Bieber is this year’s beauty innovator. Check back for more cover stars through October.

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

In case you've faced some hurdles solving the clue, Class with makeup tutorials?, we've got the answer for you. Crossword puzzles offer a fantastic opportunity to engage your mind, enjoy leisure time, ...