If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing "softer-than-expected trends in January" that executives attributed to a ...

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

For those battling dry patches and longing for a radiant complexion, this essence works wonders. Its ability to cleanse away impurities while providing deep hydration makes it a versatile addition to ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...

This did not. Makeup looked great all night.” Pollara recommends this under-$15 pick from E.L.F. cosmetics. “Elf’s Halo Glow is great for all skin types and leaves a bright and dewy finish ...

I'd recommend using an eye-makeup remover to start, and then going in with your normal cleansing routine.

I don’t care how wide it makes my eyes look — if a mascara takes more than two rounds of oil cleansing to remove or requires repeated rounds of rubbing, scrubbing, and irritating my delicate ...

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...