The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

McDonald's has Ronald McDonald, and KFC has Colonel Sanders, but Chick-fil-A's mascot has not only changed designs repeatedly ...

With help from the likes of Isabella Rossellini and Linda Evangelista, the jewelry house has released a collection of ...

Trendy and expensive hoodies are everywhere, but our critic offers some words of warning before you wear one to the office.

The European Club was a course that suited the low-handicap golfer. The links could, usually did, and took great pleasure in beating you up and it was revered and feared in equal measure. But change i ...

Logos are the visual heart of a brand, encapsulating its identity, values, and story in a simple yet powerful image. The most iconic logos transcend mere design, becoming symbols recognized worldwide, ...

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

Tweak it a little bit more, give it some Maybach logos, and this customized G-Wagen will go from a sporty truck to a luxury ...

February 1, 2026, edition of ETBrandEquity Digital Cover features an exclusive interaction with Hrithik Roshan, where he ...

Fancy eating like a king (or prince, or princess)? Here are the foods favored by members of the British royal family. They might not be what you expect.

It may look like a heavily upgraded Mercedes-AMG G 63, but it's not. In fact, the rare Brabus 900 Crawler isn't even street legal ...