Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, today announced ...

Columbia Sportswear Company (NASDAQ:COLM) Q4 2025 Earnings Call Transcript February 3, 2026 Columbia Sportswear Company beats ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, today announced the appointment of Brian Bell as SVP, Head of Sales. Bell joins JamLoop at a defining moment ...

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at ...

A jury found a former school district police officer not guilty of 29 counts of child endangerment or abandonment in the case ...

“All media is retail media and all retail media is media,” says Sean Crawford, managing director, North America at SMG. “As ...

Ashley Faus is advocating for a "playground" approach where audiences chart their own journeys through engagement and ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

DLF’s CMO, Amrith Gopinath, gives information on rethinking mall advertising with immersive experiences, targeted campaigns, and new formats like neighbourhood plazas.