The title Skibidi Ohio Brain Rot is a playful artifact of modern slang. Skibidi nods to a viral internet phenomenon, Ohio ...

Are your Gen Alpha kids or nieces and nephews forcing ... Since then, the term has been used to caption various memes where users, mostly men, describe talking to attractive women. ‘ ...

I think of brain-rot internet memes as springing fully formed ... (For more definitions of slang words, check out "'Mewing,' 'Sigma,' and Other Gen Z and Gen Alpha Slang You Might Need Help ...

If you’ve grown up in the digital age, you likely have some understanding of how unreliable information spreads across the net. Millennials far and wide have been inundated with enough YouTube troll ...

As gaming worlds expand, the debate persists about the influence of video games on mental health and whether they can “rot” ...

The survey polled 2,000 U.S. consumers from the ages of 6 to 14 and 2,000 parents of Gen Alpha aged 24 to 72, and found that financial independence is a major driving factor in the lives of U.S ...

These days, Gen Alpha dreams of becoming content creators. A survey of 910 U.S. Gen Alpha kids (ages 12 to 15) by social commerce platform Whop found that nearly a third want to be YouTubers ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 ...