SEO built the last generation of digital brands. By mastering search engine optimization, companies earned visibility in Google results without buying ads, creating entire industries around organic ...

A shift from keyword-driven SEO to question-and-answer GEO is transforming how organizations build authority and show up in A.I.-powered discovery. Unsplash+ Earned media has never been more valuable ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

The U.S. Space Force is planning a competition for commercial maneuverable satellites to support the military’s Maneuverable Geosynchronous (GEO) program. The Maneuverable GEO program reportedly seeks ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

This is the reality: Google’s AI Overviews are reducing organic traffic by 30-70% for many businesses. In fact, we’re seeing that SEO agencies that incorporate GEO (Generative Engine Optimization) ...

Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect ...