HUL is discussing a deal with Minimalist around three years after the company raised Rs 110 crore ($15 million) from Unilever Ventures, the venture investing arm of Unilever.
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Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.
D2C brand Minimalist is likely to get acquired by FMCG giant Hindustan Unilever Limited (HUL) in a deal that will value the startup at $350 Mn ...