As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

Starbucks is bringing back its tiered loyalty program.

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

A look at everything that Delta SkyMiles gives you in 2026.

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins ...

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...