A loyal customer’s years-long habit of saving up rewards points ended abruptly when a quiet policy change decimated his ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

Starbucks is bringing back its tiered loyalty program.

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins ...

As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

Starbucks Corp. is rolling out a major overhaul to its North American loyalty program, and for many customers, the changes ...

This task has become even easier this year.

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

For much of the past decade, restaurant technology vendors have promised operators a “single view of the guest.” In practice, ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...