Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

This task has become even easier this year.

Starbucks is bringing back its tiered loyalty program.

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie ...

There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

By Waylon Cunningham Jan 29 (Reuters) - Starbucks will introduce a new three-tiered system to its U.S. loyalty program on ...

Starbucks Corp. is rolling out a major overhaul to its North American loyalty program, and for many customers, the changes ...