Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Ed Forst, the newly confirmed administrator of GSA, told an industry audience that he wants to measure agency performance as compared to peer organizations.

Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

Air India Express projects its first operating profit post-privatisation in FY26, driven by efficiency & customer focus.

For decades, bulky spectrometers have been the main tools for understanding how things are made of chemicals (a thing called composition). Spectrometers are a type of lab equipment that uses prisms or ...

Imagine launching a website that works perfectly in testing, only to watch it struggle or crash the moment real users arrive.

From historic AI spendings to ambitious 6G roadmaps, test and measurement players have their eyes set on some of the biggest ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

This information is contained a January 8, 2026, memo addressed to Dr Aminu Maida, EVC, by the Minister, titled: ...

State and local governments are eyeing Wi-Fi 7 to boost performance in busy public spaces — from transit hubs and city halls ...