As entrepreneurs, a lot of us tend to be visionaries. We have big ideas of what peak success looks like in our business or as leaders. But sometimes, we get caught up in big, lofty visions that are ...

Chances are, you’ve come across the phrase “SMART goals” before while reading entrepreneurial content on the web. Search Google for “smart goals business” and you’ll get over 260 million results. The ...

With the ChatGPT revolution upon us, many business leaders have been wondering if artificial intelligence can have a productive application within their business. Sure, AI can help students plagiarize ...

We all know that feeling. You’re all fired up for a few weeks after setting a goal, such as “get in shape,” “write a novel,” or “start a business.” But life has a way of getting in the way.

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

How are you doing on your New Year's resolutions? If you are not as far along as you had hoped, you are not alone. That's because most people set resolutions that are broad or unrealistic. In Troutman ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.