Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...
From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool and ashy.
Get professional-level results for dark hair, blondes, stubborn grey and more. Shop our best home hair dye kits now.
Drugstore shampoo is having a moment. While high-end hair products were previously touted as the only way to achieve healthy hair, public opinion on affordable alternatives found at the drugstore ...
When it comes to 2025 hair trends, this year is already serving us an abundance of covetable colours and cuts, but there’s ...
L’Oréal Groupe has partnered with TruDiagnostic on research and development into longevity. The pair will look at the ...
Background: Finding alternative hair dyes for individuals allergic to para-phenylenediamine (PPD) has been difficult. Newer permanent and demipermanent hair dyes that have replaced PPD with para ...
A chemical compound used in many permanent hair dyes has been named Allergen of the Year for 2025 by the American Contact Dermatitis Society (ACDS). Toluene-2,5-diamine sulfate (PTDS) is an ...