"The Creel House set is not just a static model - it's an experience," designer Michael Psiaki tells Gold Derby.

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

LEGO is one of the world's most famous toys and has been around for over 90 years – but did you know the iconic name has a ...

As the pace of product development for AI-powered toys accelerates, controversy — and warnings — about the appropriateness of ...

LEGO has been a popular toy for generations, but the history behind its name might just blow your minds and now people are ...

This LEGO Tweety Bird set is one of the only Looney Tunes sets you can still buy and it just so happens to have a Valentine's Day theme. The build itself is fairly small at only 412 pieces, but it ...

You'll have to get your friends on the couch if you want to beat goons up together in the new open-world Lego Batman game.

Many are discovering the Danish origins behind the iconic toy brand's name and its surprising Latin coincidence ...