LEGO and Netflix partner on buildable set with pre-orders opening spring 2026, followed by HUNTR/X character sets in 2027 ...

Netflix and The LEGO Group have officially announced a new collaboration tied to breakout animated hit KPop Demon Hunters ...

By blending scientific accuracy with creative design, one builder hopes to make the history of DNA accessible, interactive, ...

The LEGO Group is partnering with wildlife conservationist and Australia Zoo CEO Bindi Irwin to celebrate the special bond young girls share with their animals through a series of Creativity Workshops ...

Not even a prince can keep up with their pre-teen’s homework! Prince William recently revealed that he is having a difficult time helping his eldest son Prince George, 12, do homework, and it’s so ...

The new Lego Galaxy land in Carlsbad and upcoming changes to Star Wars: Galaxy’s Edge are both examples of meeting people where they are.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Danish toymaker The LEGO Group has unveiled LEGO SMART Play, a new interactive platform powered by lego smart bricks that enables physical LEGO builds to sense movement and respond with real-time ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.