LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego and Pokémon are collaborating for the first time on a series of collectible sets. The new sets are being released to celebrate Pokémon's 30th anniversary. Sets featuring characters like Pikachu, ...

LEGO and Pokémon have officially announced their first-ever collaboration, introducing a lineup of collectible Pokémon LEGO sets that are now available for pre-order. The sets are scheduled to begin ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the set, as well as others using the new system, comes with all the standard ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

The LEGO Group and The Pokémon Company International have unveiled their first-ever official collaboration, bringing the Pokémon universe into LEGO brick form for the first time. Want to catch them ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

LEGO recently announced a new set that all dog lovers would definitely want to bring home. It is none other than a Golden Retriever Puppy set, made from more than 2,000 pieces. The highly intriguing ...