Lee’s Famous Recipe Chicken, known for over 55 years for its home-style fried chicken, is preparing for an impressive 2025. In 2024, Lee’s systemwide sales exceeded $235 million, with average unit ...

Lee Kum Kee has partnered with Grey Hong Kong to celebrate the complexity of flavour with the brand’s first US campaign launch. The comes along with the introduction of the brand's Chili Crisp ...

Founded 137 years ago, Lee Kum Kee stays committed to its mission of promoting Chinese culinary culture worldwide while ...

HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning - "Enabling Superior Experiences through Asian Cuisine" - and launched its ...

A worker checks the packaging of oyster sauce bottles on a production line at a factory owned by Lee Kum Kee Group in Jiangmen, Guangdong province. [Photo provided to chinadaily.com.cn] As the ...

Lee Kum Kee is launching a global brand campaign, the first in its 137-year history, aiming to connect with its increasingly global customer base and appeal to new customers alike. The maker of ...

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

The centrepiece of the FLAVOURS THAT BIND campaign is an impactful brand film that celebrates Lee Kum Kee's values of culinary heritage and culture while inviting the world to experience new ...

To capitalise on this phenomenon, Lee Kum Kee has launched a range of convenience sauces and soup bases in various markets, and a series of frozen ready-to-eat products in Hong Kong. This year, the ...

Grey Hong Kong has released a new campaign in the USA to generate greater brand awareness as well as communicate the multilayered deliciousness of Lee Kum Kee Chili Crisp Oil. This is Lee Kum Kee’s ...