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Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Throughout the day, starpower became a recurring theme. Apple announced more than a dozen new or returning shows during its ...

Apple's Button-Less, All-Glass iPhone 20: The Huge Redesign Coming in 2027 ...

Apple has quietly updated its Apple Store website to better show Mac buyers all hardware customization options.

Apple updates its online store with a new Mac configurator, allowing buyers to choose color, chip, memory, storage, and ...

Apple has revamped its online Mac store, replacing pre-configured models with a "build-it-yourself" configurator, similar to ...

Apple is preparing to launch its next-gen MacBook Pros as supply shortages and warehouse staging signal an imminent refresh ...

Apple is happy with the iPhone 17 lineup's success and will reportedly focus on improving performance instead of appearance.

Set up a new Mac fast with Touch ID, automatic updates, and Time Machine, giving you a safer, smoother daily workflow from day one.