Knowing what makes an ad memorable can help boost a brand's presence and build stronger connections with customers.

An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Instead of targeting ads toward people who were most likely to convert, Dept tweaked Omoda's targeting to find people who see long-term value in the brand's products and are less likely to make a ...